What Does a Strategic
Strategic planners seek out consumer insight. Focus groups, man-on-the-street interviews and surveys all go into a brief the creatives teams use to concept ideas.
Where Do Strategic
Our planning grads work at ad agencies like Wieden+Kennedy (above), and at brands like Samsung, Gap and Sony, as well as platforms like Google and Spotify.
Learn by Doing
No textbooks or tests. Instead, work on real projects, develop strategies, write creative briefs and case studies, work with creative teams and present to live clients.
Every week you'll meet advertising and strategic planning insiders and grow a network industry contacts that can help
you get hired when you graduate.
You'll work on a brief and present to a real client in a competitive pitch environment. Past clients have included: Apple, Ford,
the NBA, UNICEF and Starbucks.
Visit some of the prominent companies
that are defining the future of strategic planning today. Make valuable contacts
and get feedback on your work.
About The Program
The Strategic Planning Boot Camp prepares you with the skills and the real-world experience the industry needs right now. The 12-week program begins in Miami where your instructors—all strategy professionals—teach you the latest strategic approaches, research methodologies, and how to work with creative teams in classes that simulate the ad agency environment. You'll put all your skills together in live client project that will test every one of your newly-developed skills. You’ll graduate fully prepared to land your dream job and be a productive member of the team from day one.
About Miami Ad School
Our students are the most-awarded in the world. We have trained over 7,000 art directors, copywriters, designers, photographers and strategists now working at top agencies. The Chief Marketing Officer of Facebook is a grad from our Atlanta location. The Chief Creative Officer for Y&R Europe went to our Miami location. Grads from San Francisco and New York locations now work at LinkedIn, Droga5, Saatchi, Ogilvy, BBH, R/GA… the list goes on and on. With our Job Leads for Life program we will give you job-placement assistance throughout your career. Who knows how far you will go!