Become a Brand Strategist in Only 12 Weeks

Get the skills and confidence you need to put your career on the fast track.  You’ll need a college degree and a naturally intuitive mind to start, and the determination to make it all the way through. (It won’t hurt if you’re already working in media, creative, account management or research.) In 3 short months you’ll be able to step into an account planning role with the self-assurance of a true strategic professional.

Start Your Strategic 

Planning Career Now!

What is Strategic Planning?

What Does a Strategic 

Planner Do?

Strategic planners seek out consumer insight. Focus groups, man-on-the-street interviews and surveys all go into a brief the creatives teams use to concept ideas.

Where Do Strategic 

Planners Work?

Our planning grads work at ad agencies like Wieden+Kennedy (above), and at brands like Samsung, Gap and Sony, as well as platforms like Google and Spotify.

What Do Strategic 

Planners Make?

The overwhelming majority of Miami Ad School strategic planning graduates' starting salaries range between $40,000 to over $70,000 a year. (Click the image to enlarge.)

How Do We Prepare You to Be a Strategic Planner?

Learn by Doing

No textbooks or tests. Instead, work on real projects, develop strategies, write creative briefs and case studies, work with creative teams and present to live clients.


Every week you'll meet advertising and strategic planning insiders and grow a network industry contacts that can help 

you get hired when you graduate.

Real Clients

You'll work on a brief and present to a real client in a competitive pitch environment. Past clients have included: Apple, Ford, 

the NBA, UNICEF and Starbucks.

Agency Tours

Visit some of the prominent companies 

that are defining the future of strategic planning today. Make valuable contacts 

and get feedback on your work.

About The Program

The Strategic Planning Boot Camp prepares you with the skills and the real-world experience the industry needs right now. The 12-week program begins in Miami where your instructors—all strategy professionals—teach you the latest strategic approaches, research methodologies, and how to work with creative teams in classes that simulate the ad agency environment. You'll put all your skills together in live client project that will test every one of your newly-developed  skills. You’ll graduate fully prepared to land your dream job and be a productive member of the team from day one.


About Miami Ad School

Our students are the most-awarded in the world. We have trained over 7,000 art directors, copywriters, designers, photographers and strategists now working at top agencies. The Chief Marketing Officer of Facebook is a grad from our Atlanta location. The Chief Creative Officer for Y&R Europe went to our Miami location. Grads from San Francisco and New York locations now work at LinkedIn, Droga5, Saatchi, Ogilvy, BBH, R/GA…  the list goes on and on. With our Job Leads for Life program we will give you job-placement assistance throughout your career. Who knows how far you will go!

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